Have you ever sat down in front of the T.V. and watched the news and noticed those random advertisement commercials that told you to "BUY, BUY, BUY!!!!"?. "We're targeted with over 3,000 commercials a day." says a representative of the Motivational Speakers India. After reading articles on Media and Advertising, I learned that corporations are basically " from companies, for companies", which simply means that they do it all for themselves rather than the people. As stated by Noam Chomsky, "The New York Times is a corporation and sells a product. The product
is audiences. They don’t make money when you buy the newspaper. They
are happy to put it on the worldwide web for free.". This proves that we're looked at as targets for sales rather than people who have needs. We're not just a "product", we're also the "consumers"."The influence of advertising on magazines reached a point where editors
began selecting articles not only on the basis of their expected
interest for readers but for their influence on advertisements. Serious
articles were not always the best support for ads. An article that put
the reader in an analytical frame of mind did not encourage the reader
to take seriously an ad that depended on fantasy or promoted a trivial
product. An article on genuine social suffering might interrupt the
“buying” mood on which most ads for luxuries depend.", a statement by Ben H. Bagdikia. As you can see, corporations are not trying for us, they're trying for themselves. When the news is on T.V., they're worried about the quantity of people they're drawing attention to with bullshit stories rather than the stories we, the audience, deserve to hear or learn about. Consumerism in the news is just a distraction in which we are persuaded to buy the items that are more like things we want rather than things we need. "The real mass media are basically trying to divert people. Let them do something else, but don’t bother us (us being the people who run the show). Let them get interested in professional sports, for example. Let everybody be crazed about professional sports or sex scandals or the personalities and their problems or something like that. Anything, as long as it isn’t serious. Of course, the serious stuff is for the big guys. "We" take care of that.". In my opinion, consumerism in the news, is something that's affecting our economy mostly benefiting CEO's. While they have us consume and they produce all at a fast pace, the more money the earn, more products are sold, and we stay with their mediocre products probably produced by underpaid workers with extra hours of work they're not even getting paid for. What do you think? Should we try to find a solution to this problem? Or are the rich and powerful going to continue brain washing us with their ridiculous advertisments?
https://www.youtube.com/watch?v=iFlMQAppIpg
http://www.globalissues.org/article/160/media-and-advertising#Freemediachannelshaveacost
http://www.chomsky.info/articles/199710--.htm


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